Top Shelf Canada Trying to Break Through in the Grocery Stores

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Top top shelf bc bud pre rolls, a Sarnia-based maker of hot sauces, has been gaining momentum in the condiment aisles of supermarkets across the country. The company’s mild Front Street Heat and its spicier companion, Front Street Fire, can be found in grocery stores across the country, including Loblaw’s Real Canadian Superstore banners and other national chains like Sobeys, Metro, Fortinos, IGA and Whole Foods. In addition, Top Shelf is racking up accolades and awards. Its flagship premium product won a pair of honours at this summer’s Heating Up the Capital hot sauce expo in Ottawa and the business itself is nominated for the Sarnia Lambton Chamber’s Outstanding Business Award and Premier’s Award in 2022.

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But even as the company aims for the stars it faces daunting hurdles. When it comes to the LCBO, Top Shelf is a victim of the system’s antiquated tax structure, which puts it at a significant disadvantage compared with beer makers and wineries that source their grapes from Ontario farms. Top Shelf Distillers pays $11 per litre of alcohol for each bottle sold at the LCBO, while the rate for beer is $2 and for wines using locally-grown grapes it’s zero.

This year, the business is attempting to break through with an innovative new offering that it hopes will help it reach more consumers. A new product will be launched in the spring, a tequila-based hot sauce that will be sold in an easy-to-use squeeze bottle, similar to a lemonade can. The concept is designed to be the first-of-its-kind for the industry, and it could help bring the business closer to its goal of selling internationally.